Press Releases

InterVarsity Press Hires National Sales Manager

For Immediate Release (April 2012)

InterVarsity Press, a leading publisher of thoughtful Christian books, has named long-time bookseller and publishing industry veteran Bob Hetico its National Sales Manager. In this role, Hetico will call on a number of trade, wholesale distribution and special markets key accounts; lead the InterVarsity Press (IVP) sales team; and provide vision-casting and strategy for the entire sales operation.

Hetico's hiring comes at an historic time for IVP. In November 2011, IVP launched an in-sourced sales paradigm. As a result, Hetico will serve select CBA independents in addition to managing other major accounts including: Baker & Taylor, American Wholesale/Books a Million, Barnes & Noble, Family Christian Stores, Mardel, LifeWay, and Send the Light Distribution.

"Bob brings a depth and breadth of publishing and retail experience that will be a tremendous asset to InterVarsity Press' sales efforts for years to come," Jeff Crosby, associate publisher and director of sales and marketing, said. "His engagement with both trade and academic publishing is significant for a program such as ours."

Hetico has more than 25 years of experience in trade and retail sales and Christian publishing management. He has worked at Fortress Press as the director of trade sales and Judson Press as the director of sales and marketing. Since 1988, he has served as president of Madison Church Supply, Inc., an independent Christian bookstore in Wisconsin. Through this retail store, he also supplied books to a number of mainline and evangelical denominational conferences throughout the Midwest.